Google Ads can be daunting, but it’s also an extremely powerful marketing tool. With one of the most advanced targeting capabilities, businesses can easily reach the right people at the right time with the right message.
Here are some things to think about before getting started:
1 Who is your target audience?
Knowing your audience will help you understand what makes them tick, making it easier to create effective ads.
2 What’s your goal?
Knowing your audience will help you understand what makes them tick, making it easier to create effective ads.
3 What keywords should you use?
Have a good think about what search terms your audience are using when they search for your product/service.
4 What ad formats should you run?
Text, display, video… the ad types all perform differently. Choose an ad format that’s best suited to your offering.
5 What’s your monthly budget?
Text, display, video… the ad types all perform differently. Select an ad format that’s best suited to your offering.
6 How will you track your results?
Monitoring performance is key to any marketing campaign, so how are you tracking what’s worked and what hasn’t?
We can do Google Ads in our sleep, so get in touch if you’d like help with getting started or would like support in the management of PPC.