Seasonal hooks are typically big drivers when it comes to planning any communication strategy, especially if a business has time-sensitive periods that affect their staff, customers, or stakeholders.
Whether it’s Coronations or Christmas, changes to ad budgets, a different target audience, or a relevant time to release a topical news story, it’s important to plan ahead, and to be agile.
If your business needs support indentifying the calendar hooks that have the potential to impact engagment, sales or enquiries, and how to maximise the opportunities around them, we can help.