Summertime Success For GreenWood Family Park

The Brief

We work with award-winning family fun adventure park, GreenWood Family Park, handling their Google and Meta ads. We love this client’s ethos, celebrating the beauty of nature through eco-friendly and sustainable entertainment, including the only people-powered roller coaster.

Over the summer the Park wanted a focused push on their paid-for platforms, boosting sales over the school holiday period for park admissions, and bookings for their tipis. 

The Campaign

Preparing a suite of campaigns concentrating on each objective, we explored different types of media we could use across the platforms, including: graphics, video and photography. We looked at how this could best be presented to appeal to different audiences such as holiday makers and locals, to not only drive bookings for the park but also to build awareness of the different offers and activities.

We’re really proud of the extremely strong results secured over the two-month campaign, including over 1.75 million ad impressions and increasing revenue by 600%. In addition, the GreenWood accounts have seen a 1,000% increase in engagements across their posts.

The results

Impressions: over 1,750,000 across Meta and Google Ads

Revenue: +600%

2,500% Return On Ad Spend