PPC Campaign Delivers Neat Results For Penderyn

The Brief

We’ve worked with Penderyn driving results across their Google and Social PPC accounts since 2021, most recently supporting the launch of their newest distillery, Swansea Copperworks. Located on the Hafod Morfa Copperworks site, The new fully operational distillery offers visitors a selection of experiences and the opportunity to learn more about the site’s history.

The Campaign

We crafted an impactful PPC strategy, setting up new campaigns, defining target audiences and investigating various media options across the platforms, encompassing graphics, video, and photography. We carefully considered the most effective way to showcase these elements, whether it was Google Display campaigns or Meta Ads. All of which centred around generating distillery experience bookings and also educating visitors about the site’s historical significance.

Our team achieved incredible results over the 2-month campaign, including over 1.5 million ad impressions and 6,500+ visits to the website. In addition, the social ads were flooded with reactions and comments, helping boost overall engagement on the new social pages.

The results

Impressions: over 1.5 million across Meta & Google Ads

Over 6,500 website visits

400% increase in orders