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The Brief

Launch a revolutionary app with the ability to transform the farming communities’ efficiencies.

Yokit is leading the charge for the digital transformation of the agricultural industry’s back office. 6th generation farmers, the Yokit team has created an app with worklogs, invoicing, payroll and holiday tracking all in one place, allowing farmers to spend more time on the important jobs and less time completing paperwork.

Yokit launched in November 2024 and Ginger has been driving the PR and digital marketing strategy, amplifying Yokit’s story.

The Campaign

We positioned Yokit as the solution to farmers’ time consuming and laborious admin tasks – with a hyper focused campaign, attracting the attention of the agricultural community.

Crafting a tailored approach to Yokit’s unique needs and industry landscape, we implemented a comprehensive strategy encompassing media relations, content creation and paid advertising. This involved creating compelling stories for the press, optimising digital advertising campaigns, and producing content that resonates with the target audience.

The Results

131k in readership

Over 4 million eyes impressions

A cost per click of just of £0.03 for Meta Ads

Yokit

Over 4 million eyes impressions