We were proud to support iconic Scottish Brand Simon Howie Butcher on their latest Burns Night campaign, securing 17 pieces of media coverage with a total audience of 721,000.
The award-winning butcher launched a haggis hunt with a difference, scouring the country for lads and lassies that fly the flag for the national bard, using just their name, 365 days a year. Haggis lovers from across the UK were also encouraged to change their name via social media to R. Burns.
We supported the campaign with widespread press coverage, placing the story in print, online, and via broadcast for titles including The Herald, Tay FM, The Daily Record and Scottish Field. Full page coverage on The Herald Business pages and a feature news piece The Dundee Courier ensuring key stakeholders were targeted with the campaign’s messaging.
We also supported with influencer engagement, identifying key personalities who received a Burns Box brimming with Scottish goodies.
721,000 Audience Exposure